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Capstone Project: Bellabeat
Project type
Presentation for Stakeholders via Google Slides
Date
January 2025
Location
San Antonio, Texas
As part of my Google Data Analytics Certification, I’ve chosen Bellabeat Case Study for my capstone project. We live in a wonderful age of technology and how we stay on top of our fitness health through smart devices is intriguing. For this project I will be a Junior Data Analyst working in the marketing analyst team.
Main problem to solve?
I will be reviewing FitBit datasets in hopes of unlocking new growth opportunities by understanding how consumers are using their devices.
How will my insights drive business decisions?
By analyzing the data for trends and insights, I’ll be able to present my analysis with recommendations to help Bellabeat’s marketing strategy.
